One of the biggest mistakes that crafters make when they first start selling their crafts (and a mistake many craft business veterans make) is to discount the impact that packaging and labeling have on sales success. I talk about packaging and labeling in my book, “How to Start Your Own Craft Business,” but I just came across this post on HomeBasedCraftBusiness.com that discusses the packaging and labeling issue at length.Inventive packaging that tells your story is one of the best ways to set yourself apart from the competition. And, it also helps you charge a premium for your crafts. So, take the time to develop a great packaging and labeling strategy. You’ll be glad you did.
Archive for October 4th, 2007
I found this great craft video on YouTube. It’s not really related to a craft business, but I thought it was a great way for a craft business to showcase their skills - provide some free training on a simple craft on their website.
When you give back to the community, people start to visit your web site and also recommend it to friends. It’s a great way to build traffic and a reputation.
Happy Crafting!
Chuck
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