March 2008

Recently, I received a question from one of the Quilting Business community members from Ottawa, Canada. Since it was about starting a business, I thought it was very applicable to the Craft Business community as well. Over the past week, we’ve exchanged a few emails, and we’ve discussed Assia’s desire to have a quilting business. […]

If you want to succeed in today’s over saturated business environment, you need to have a story for your craft business.

Why? Because people are completely overwhelmed by the amount of information they process on a day-to-day basis. With hundreds of television channels, regular and satellite radio, and not to mention the Internet, today’s buying public is exposed to hundreds – if not thousands – of marketing messages each and every day. It’s getting harder and harder to stand out in the crowd, and most businesses are becoming part of a generic landscape with very little distinguishing them from the next provider in their market. You can barely distinguish one pizza place from the next, one gas station from the next, one plumber from the next.

Which businesses stand out from the crowd? It’s the businesses that have an easily identifiable story that resonates with their market. A story that defines what the business is about, and what customers and potential customers can expect in every dealing they have with your business. And, a story that your customers will tell others, passing your story along and championing your cause.