If you want to succeed in today’s over saturated business environment, you need to have a story for your craft business.
Why? Because people are completely overwhelmed by the amount of information they process on a day-to-day basis. With hundreds of television channels, regular and satellite radio, and not to mention the Internet, today’s buying public is exposed to hundreds – if not thousands – of marketing messages each and every day. It’s getting harder and harder to stand out in the crowd, and most businesses are becoming part of a generic landscape with very little distinguishing them from the next provider in their market. You can barely distinguish one pizza place from the next, one gas station from the next, one plumber from the next.
Which businesses stand out from the crowd? It’s the businesses that have an easily identifiable story that resonates with their market. A story that defines what the business is about, and what customers and potential customers can expect in every dealing they have with your business. And, a story that your customers will tell others, passing your story along and championing your cause.
OK… I might be overdoing it with the soapmaking information, but I just got off the phone with a guy who has a great soapmaking resource that I’ve been reviewing. I’m about half way through it, and so far the information has been excellent. And, he’s the guy I’ll be interviewing some time this weekend […]
Over the past few weeks, I’ve become obsessed with making soap. There are just so many creative things you can do with soaps – from the design, to the colors, to the shapes, and the scents – that soapmaking seems like such a great craft to get involved in. And, I can tell you that […]
I’m getting ready for work, but I just found this incredible interview of Dana Meanor of DLPom Hancrafted Expressions. Dana combines soaps and paper making in her craft business (as well as some incredible jewelry). Her soaps are handcrafted pieces of scented art, and her packaging is made by recycling ink-free paper into her packaging […]
I just ran across this great interview of Amanda Soule at Craft::Boom, part of the eMomsAtHome.com network of sites. In the interview, the Craft::Boom folks talk to Amanda about how she got into a craft business, how she sells her products, and about her new book, “The Creative Family.” The interview does a great job […]
I just came across this wonderful interview with Cathy Callahan, owner of the craft business, Cathy of California. She makes some really wonderful, vintage-style crafts and has her own successful craft business web site (and the design is super cool). The interview is short, but there are links to her website and blog, and you […]
Craftster.org, one of the largest crafting forums on the Internet (if not the largest), is having a Craft Challenge themed around Halloween. Called the “Zombies & Robots & Bears…Oh My!” Challenge, the contest asks you to “craft up a butt-kickin’ zombie, robot or bear themed craft in any medium you want.” Submissions are due October […]