If you want to succeed in today’s over saturated business environment, you need to have a story for your craft business.
Why? Because people are completely overwhelmed by the amount of information they process on a day-to-day basis. With hundreds of television channels, regular and satellite radio, and not to mention the Internet, today’s buying public is exposed to hundreds – if not thousands – of marketing messages each and every day. It’s getting harder and harder to stand out in the crowd, and most businesses are becoming part of a generic landscape with very little distinguishing them from the next provider in their market. You can barely distinguish one pizza place from the next, one gas station from the next, one plumber from the next.
Which businesses stand out from the crowd? It’s the businesses that have an easily identifiable story that resonates with their market. A story that defines what the business is about, and what customers and potential customers can expect in every dealing they have with your business. And, a story that your customers will tell others, passing your story along and championing your cause.
I’m getting ready for work, but I just found this incredible interview of Dana Meanor of DLPom Hancrafted Expressions. Dana combines soaps and paper making in her craft business (as well as some incredible jewelry). Her soaps are handcrafted pieces of scented art, and her packaging is made by recycling ink-free paper into her packaging […]
Craft business owners live for the seasonal craft fairs and trade shows that allow them to showcase their goods during the holiday buying season. But if you decide to exhibit at one of these events – and why wouldn’t you? – remember that the craft fair or craft show will be packed with men and […]
Jill Smith, of Carlisle, Pennsylvania, turns old “junk” – broken watches, jewelry, silverware, old buttons, and more – into wearable art that she sells at craft shows and some local gift shops and antique stores. And, she is a great inspiration for those of you who are wondering whether or not you have what it […]
I just came across this wonderful article on the WAHM Spotlight by Diane Palmer of www.Make-Crafts-For-Cash.com about “Growing Your Newsletter List at Craft Shows.” In the article, Diane talks about using a drawing to entice people to sign up for your email or paper newsletter. If you’re going to have a successful craft business, a […]
I just ran across this great interview of Amanda Soule at Craft::Boom, part of the eMomsAtHome.com network of sites. In the interview, the Craft::Boom folks talk to Amanda about how she got into a craft business, how she sells her products, and about her new book, “The Creative Family.” The interview does a great job […]
One of the hardest things about starting a running a successful crafts business is selling your product. Most likely you wanted to get into a crafts business because you are good at making your crafts, and you are very creative. But, the business end of a crafts business can leave you dazed and confused. And, […]