I just came across this wonderful article on the WAHM Spotlight by Diane Palmer of www.Make-Crafts-For-Cash.com about “Growing Your Newsletter List at Craft Shows.” In the article, Diane talks about using a drawing to entice people to sign up for your email or paper newsletter.
If you're going to have a successful craft business, a newsletter – either electronic (email) or printed – is a great way to keep in touch with customers and potential customers who have expressed an interest in your crafts. You should always, and I mean ALWAYS, be working to increase the number of people on your list.
Why is this so important? Because it's been estimated that it can take between 7 and 12 “touches” before a potential customer becomes a paying customer. So unless the potential customer is ready to purchase that day, you will not make a sale to them (and turn them into a full-fledged customer) unless you continue the dialogue and keep in touch with a newsletter. It just makes sense that the more someone gets to know you, the more likely they will have a good opinion and be inclined to buy.
And making a newsletter doesn't have to be a huge undertaking. A monthly newsletter, with some basic information and some good tidbits, will keep your craft business in the mind of your customers and prospects. Worried about grammar and spelling? Of course, these are important, but a more conversational tone works better to bond you to your newsletter audience.
Take a few minutes and check out Diane's article. I'll be covering some newsletter basics in a subsequent posting. But, if you have any newsletter questions (or any craft business questions at all), use the Contact Form on the site.