A Fitchburg, MA woman is using her crafting skills not only for a growing crafting business, but to help a local Fitchburg man who was injured in a car crash. And her choice of crafts – turning men's brief underwear into halter tops for women. You can find more on the story at the Fitchburg Sentinel & Enterprise – Local woman turning briefs into business.
This is a very unique idea, and helping out with a charity will do wonders for your new craft business (as seen by this story in the local newspaper). And remember – any free publicity you get (of course, as long as it is positive) saves you money on advertising. A coordinated marketing plan will help you drive customers to your new business, instead of having to constantly work the craft fair circuit.