Adding Retail to a Wholesale Craft Business

by Jennifer

I found an interesting story in the Pottstown, PA newspaper, The Mercury. The story is about a couple who have had a wholesale craft business for a while, and have finally fulfilled a dream and opened a retail craft store to highlight their crafts.

From the story, you can see some of the most common issues that new retail businesses face when they open their doors. These include getting the word out about their new business, finding and retaining customers, and establishing their unique selling proposition (i.e. what makes them different than other craft stores).

Take a few minutes to read the story and if you have any suggestions, post them in the Comments for this story. If I get enough, I'll do a blog posting where I include everyone's suggestions and make a few of my own.

Happy Crafting!

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