A recent story on the CBS2 Chicago web site details how two local women are spearheading an effort to support the families of people who are stationed overseas. Called “Operation Comfort,” the group makes blankets to show the families of soldiers that people here in the states care. The full story can be found at this link.
Operation Comfort was co-founded Mary Soenksen and Jan Strickland, who started simply by giving blankets to friends who had children serving overseas. But, they wanted to do more so last year, they started teaching students at a local high school how to make blankets. It is now a very popular public service project at the school.
How does this relate to a craft business? One of the most effective ways to increase visibility for your business is through public relations. A charity project like this can bring great press coverage for your business. Not only are you doing a good deed, but you can raise the profile of your business and bring good will from potential customers.
Just make sure you don't step across the line from doing something good to crass commercialism. The charity is what matters, and you need to stress the results of the charitable efforts, not your business. Make sure that everyone knows how they can help out with the charity, and your business will share in the rewards.
Have a great crafting weekend!
Chuck
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